Is Nationstar About to Completely Rebrand Itself?

HousingWire, by Ben Lane

It’s been a tough year for Nationstar Mortgage.

The company’s financial performance has left investors wanting, the company has seen several of its senior executives leave, and the company’s signature move of 2015, the transformation of Solutionstar, one of Nationstar’s wholly owned subsidiaries, into Xome, which boasted that it was “the world’s first integrated, end-to-end digital platform for real estate, with the promise of connecting every major touch point in the transaction process, from finding a home to closing the deal,” has underwhelmed.

But does the company have big plans to turn its fortunes? It certainly looks that way.

Buried deep on Nationstar’s website in a most unlikely place is a look at what the company could be planning for 2016. And it’s big…as in reshaping the company’s entire public image big.

The look into Nationstar’s plans is actually found on a job posting on the company’s job board. The job? Content writer. And the posting provides a glimpse into Nationstar’s future.

According the job posting, the successful candidate will join Nationstar’s marketing team and be a “key player in the company's transformation from a large but little-known mortgage servicer to a highly visible full lifecycle real estate brand.”

But that’s not all. Nationstar apparently intends to transform itself into the mortgage industry’s first “go to” brand and potentially completely rebrand the entire company and all of its brands.

The posting states that Nationstar’s vision is to create a “one stop shop” to help consumers “find a home, buy a home, sell a home, or just enjoy the home they own.”

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